Business Audit — Social Sales Strategy

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Your Business Right Now

Start here. I need to know who I'm auditing, what you're building, and where the business stands today. Be specific — "I sell coaching" tells me nothing. "I help female entrepreneurs in Accra grow a consulting business from 0 to their first GHS 10,000 month" tells me everything.

Full Name *

The name we'll use when we deliver your audit and in all follow-up communication.

Email Address *

I'll send your completed audit to this email. Use the same one you registered with.

WhatsApp Number *

Include your country code (e.g. +233 for Ghana). I may send follow-up questions or a summary here.

Example+233 24 000 0000 or +234 801 234 5678

Business / Brand Name *

The name your clients and audience know you by. If you operate under your personal name, write that.

ExampleGlow by Efua — or — Dr. Kwame Asare | Aesthetic Clinic

Industry / Niche *

Pick the option that best describes your primary business. If you span multiple areas, choose the one that drives most of your revenue.

How long have you been in business?

This helps us calibrate expectations and tailor the audit to your stage.

Monthly Revenue Range

Be honest — this is confidential and helps us understand what levers matter most in your audit.

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Your Offer

Most sales problems start with the offer — the wrong positioning, the wrong price, the wrong audience, or all three. Tell me exactly what you sell and how you sell it.

What do you sell? *

Describe your main product or service as if you're explaining it to a complete stranger. What is it, who is it for, and what does it do for them?

Example"I sell a 6-week online coaching programme for women who want to grow their Instagram following and convert followers into paying clients — without spending on ads."

What is your price point?

Give us your main offer's price or price range. If you have multiple offers, list the most important one first.

ExampleGHS 1,200 one-time — or — $297/month — or — GHS 500–2,500 depending on scope

How do you currently sell?

Select all the methods you actively use to bring in clients or customers right now.

What's your conversion rate like?

When someone shows interest or enquires, how often do they actually buy? Be honest — this is one of the most telling audit signals.

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Your Audience & Content

Content that doesn't speak to a specific person converts no one. I'll audit your positioning and content against who you're actually trying to reach — and whether what you're posting is doing any real work.

Who is your ideal client? *

Describe them as a real person — age, gender, location, lifestyle, job, income, and the problem that brings them to you. The more specific, the better.

Example"Women aged 28–42 in Accra, Lagos, or London. Corporate professionals or small business owners. They're earning well but feel stuck — they have a product but no consistent clients. They've tried posting but don't know why it's not working."

Where do you post content?

Select every platform where you currently publish content — even if it's inconsistent.

How often do you post?

Be honest about reality — not what you aim for.

What kind of content do you post?

Select all the content formats you currently use or have used recently.

What's your current follower count?

Give us your primary platform's count. If you're active on multiple platforms, list each one.

ExampleInstagram: 1,240 — TikTok: 380 — Facebook Page: 2,100

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What's Not Working

This is where the audit gets real. Don't tell me what you think sounds good — tell me what's actually happening. The more honest you are, the more useful I can make this for you.

What's your biggest challenge right now? *

Be specific and brutally honest. This is confidential. Don't describe what you think the problem is — describe what you're experiencing.

Example"I post regularly but get zero DMs or enquiries. My followers seem engaged (likes, comments) but nobody buys. I've tried adding a CTA to every post and it doesn't seem to move anything."

What have you tried that hasn't worked?

Tell us what you've attempted — strategies, tactics, tools, or advice you've followed — and why you think it didn't work.

Example"I tried running Facebook ads for two weeks — spent GHS 800 and got zero sales. I also tried posting daily for a month but engagement went down. I've done two free challenges that brought in subscribers but no paying clients."

What does success look like for you in the next 90 days? *

Be as specific as possible. Numbers are better than feelings. This becomes the benchmark we audit you against.

Example"In 90 days I want to be closing at least 5 clients per month consistently, have a clear content system I can follow, and feel confident when someone asks me what I do."

On a scale of 1–10, how confident are you in your sales process?

1 = I have no real process, I just wing every conversation. 10 = I have a repeatable system that reliably closes clients.

No process — winging itRock-solid system

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Your Brand & Positioning

How you show up — your voice, your differentiation, your proof — determines whether people choose you over everyone else who does what you do.

How would you describe your brand voice?

Pick everything that sounds like you. If none of these fit, we'll catch it in the open questions.

What makes you different from competitors?

Don't be modest. This is the core of your positioning — your real competitive edge. Think about what clients only get from you.

Example"I combine corporate sales psychology with social media strategy, so my clients don't just get content — they get a selling system. Most coaches teach you what to post. I teach you how to close."

Do you have testimonials or proof of results?

Social proof is one of the highest-leverage elements in any audit. We need to know what you're working with.

Share 1–2 of your best testimonials or results

Copy the actual words a client used — in a DM, WhatsApp message, Google review, or email. Include first name or initials if you have them.

Example"Serwaa K. said: 'I closed GHS 4,500 in sales the week after implementing what Ama taught. I've never had a week like that in 2 years of business.'"

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Ready for Your Audit

Last step. These questions help me make your audit laser-focused — and give you a chance to flag the specific thing that's been keeping you stuck.

Is there anything specific you want us to focus on in your audit?

I look at your offer, content, positioning, and sales process — but if there's one thing you most want me to dig into, flag it here and I'll prioritise it.

Example"I really want you to look at my Instagram bio and my offer page — I think that's where I'm losing people. Also, can you look at my pricing? I'm not sure if I'm undercharging."

How did you hear about this program?

Anything else you want us to know before your audit?

Any context, sensitivities, or details that would help us give you a better audit. No detail is too small.

Example"I'm pivoting from 1-on-1 clients to group programmes — keep that in mind. Also, I'm not based in Ghana full time so pricing in USD matters too."

🔒 Your information is confidential. Everything you share here is used exclusively to prepare your personalised audit. I don't share your information with anyone.